Copywriter based in Philadelphia. When I’m not getting creative with words I’m getting creative with food. And by that I mean maniacally cross-referencing a bunch of recipes of the same dish to find the ultimate recipe.

Disclaimer

Boring part, Definitely skip.

The question of how much of this work did I write comes up some times, so I figured I’d address it here. All of the work featured in this portfolio is work that I either did the bulk of the writing for (i.e 90% or more,) or work for which I did no less than 50% of the writing. Enjoy :)

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UFC

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In my head this sounds like "Me Me Me Me"

In my head this sounds like "Me Me Me Me"

Hi, I’m Emmanuel Lorenzo. I have two first names, according to receptionists who ask for my full name. Just to clarify: Emmanuel is the first, and Lorenzo is the second. I was born in Boston, raised in Puerto Rico 🇵🇷, and I got into copywriting because I stuttered as a kid. Because of that, I became a little obsessed with forming sentences. Today, the only difference is that I use that obsession to create advertising that sounds real gud.