How does a chemical manufacturer looking to enter the EV space talk to OEMs? It's not through technical jargon, At least not at first. Given the task of creating the brand voice for such an occasion, we set our sites on where EVs live in the mind of the consumer: tomorrow.
Lofty words and a fresh tone of voice is cool and all, but these are OEMs we’re targetting. Let’s get a little technical.
Chem magazine? Talk like chem folk. Car magazine? Talk like car folk.
Chemours has the best, most durable EV raw materials right? So what if we made a fleet of top performing EVs. And while we’re at it, why not create the fastest formula E car.
OneSixtyoverNinety Team